Xinjiang Trip (9/20 – 10/17/2025)

Itinerary written by Xiaohong, 9/6/2025

Highlights:

  • Landscapes: deserts, canyons, high mountains, lakes, grasslands, ancient villages.

  • Culture: Uyghur villages, old towns, Buddhist caves, Silk Road ruins.

  • Food: hand-pulled rice, big-plate chicken, lamb specialties, naan, fresh melons, Aksu apples, Hami grapes.

  • Special Drinks: yogurt ice, milk beer, carrot juice, pomegranate juice.

  • Souvenirs and local products: dried fruits (dates, raisins, figs, apricots, almonds).


Key Route Overview

Days 1–2: Beijing → Bayan Nur → Ejina Banner
Long drives westward (desert and poplar forest views).

Day 3–4: Ejina → Hami → Turpan

  • Desert and Yardang landforms.

  • Flaming Mountains, Tuyoq ancient Uyghur village, Grape Valley.

  • Turpan’s ancient Karez irrigation system.

Day 5: Turpan → Urumqi

  • Karez Museum, Dabancheng, optional hot springs.

  • Evening in Urumqi: International Grand Bazaar, local foods, dried fruit markets.

Days 6–8: Urumqi → Sulfur Hot Springs → Anjihai Grand Canyon → Duku Highway → Ili region

  • Stunning Danxia landscapes and canyons.

  • Sayram Lake (sunrise, swan area, scenic drive).

  • Guozigou Bridge and Horgos border town.

Days 9–12: Ili → Bayinbulak Grassland → Kuqa

  • Bayinbulak prairie and Swan Lake.

  • Mysterious Tianshan Grand Canyon, Thousand Buddha Caves.

  • Flaming Spring (water + fire phenomenon).

Days 13–16: Kuqa → Kashgar

  • Wensu Grand Canyon.

  • Kashgar Old Town: alleys, tea houses, local foods.

  • Side trips: Karakul Lake, Muztagh Peak, Red Mountain, White Sand Lake, Tashkorgan & Khunjerab Pass.

Days 17–19: Kashgar → Hotan → Minfeng → Tarim Desert Highway → Korla

  • Endless desert highway.

  • Tarim Poplar Forest Park.

  • Bosten Lake, Lop Nor Yardang canyons, Lop People’s Village.

Days 20–23: Korla → Turpan → Dunhuang → Qinghai → Lanzhou → Beijing

  • Xuanzang Museum, Mogao Caves, Crescent Moon Spring.

  • Salt lakes, Jade Lake, Qinghai Lake.

  • Xining → Lanzhou.

  • Return via Shaanxi landscapes (Wave Valley) → Beijing.


✅ Trip Theme: A blend of geology + food.
⛰️ Nature & Landforms: deserts, lakes, glaciers, gorges.
🍇 Food Journey: lamb dishes, naan, yogurt drinks, seasonal fruits.
🛍️ Specialties: Xinjiang dried fruits, nuts, and dairy drinks.


More Details:

Day 1: Oct 20

Beijing → Bayannur (950 km, 12 hrs, overnight stay)

Day 2: Oct 21

Bayannur → Ejina Banner, Leaf Hotel (700 km, overnight stay)

Day 3: Oct 22

Ejina Banner → Hami City (700 km, overnight stay)

Day 4: Oct 23

Hami → Great Pirate Scenic Area → Kumtag Desert → Flaming Mountain → Tuyoq Mazar Village → Grape Valley → Turpan (550 km, overnight stay)

  • Features: desert scenery, Uyghur village, Flaming Mountain, Grape Valley

  • Great Pirate Scenic Area tickets: 45 RMB/person, 100 RMB/vehicle

  • Tuyoq Mazar Village: one of the oldest Uyghur villages, nestled in a gorge of the Flaming Mountain

Day 5: Oct 24

Turpan → Karez Museum → Dabancheng → Hot Springs (optional) → Urumqi (Baofenglou Veterans’ Guesthouse, overnight stay) (300 km)

  • The Turpan Karez system, together with the Great Wall and the Grand Canal, is one of the three great ancient Chinese engineering feats, with more than 1,100 canals spanning ~5,000 km.


Day 1 (again, from Xinjiang proper): Sept 25–26

Urumqi – Handle border permits – Xinjiang Regional Museum – Hetian Second Street (for dining: hand-grab rice, big-plate chicken, thin-skin dumplings) – Consulate Lane (milk-skin ice cream) – International Grand Bazaar – Xinjiang Folk Street (photos) – Jinquan Mall (souvenirs) – Veterans’ Guesthouse.
Shopping: Red Hill Dried Fruit Market or Hualing Dry Fruit Zone.

Day 3: Sept 27

Urumqi → Liuhuanggou Hot Spring → Danxia Landform → Kangjia Shimenzi Rock Paintings → Lujiaowan → Anjihai Grand Canyon → Dushanzi (400 km, overnight, via S101 Defense Highway).

  • Anjihai Grand Canyon (Red Mountain Canyon): a spectacular rift carved by Tianshan glacial waters, exposing Cretaceous and Tertiary strata. A 30-km stretch filled with red cliffs, green islands, and winding rivers—“a scar of beauty on the earth.”

  • “Zero Kilometer” starting point of the Duku Highway.

Day 4: Sept 28

Dushanzi (Duku Hwy start) → Sailimu Lake (East Gate → North Gate → Dianjiangtai → South Gate Exit) → Guozigou Scenic Overlook → Khorgos Border Port → Huocheng County (500 km, overnight).

  • Notes: Enter Sailimu Lake from the east gate, go counterclockwise (Moon Bay, Songshutou sunrise, Dianjiangtai, Swan Lake), exit south gate, skip the tunnel, take the road toward Guozigou Scenic Overlook.

Day 5: Sept 29

Khorgos Border Port → Tangbula Scenic Gallery → Qiolma Martyrs Cemetery → Bayinbuluke Town (550 km, overnight; depending on weather, enter Bayinbuluke Grasslands).

Day 6: Sept 30

Bayinbuluke → Dalongchi Lake → Tianshan Mysterious Canyon → Flaming Spring → Kuqa City (350 km, overnight, end of Duku Hwy).

  • Tianshan Mysterious Canyon: towering red cliffs, strange rock formations, Tang-era Thousand Buddha Cave (35m cliff-side murals, unique in Central Asia). Sunset paints the peaks like a red sea.

  • Flaming Spring: spectacular “fire-and-water” phenomenon.

Day 7: Oct 1

Kuqa → Wensu Grand Canyon → Aheqi County (500 km, overnight).

Day 8: Oct 2

Aheqi → Kashgar Old City (350 km, overnight).

  • Kashgar attractions: Rainbow Alley, Cloth Sack Alley, century-old teahouses.


Alternative Kashgar Routes

  • Option 1 (Sept 30 – Oct 4)

    • Kashgar → Xiji Stone Tablet → Irkeshtam Border Port → return to Kashgar

    • Kashgar → Oytagh Red Mountain → White Sand Lake → Mugezhi Volcano Crater (“Eye of the Devil”) → Karakul Lake → Stone City → Golden Grassland → Tashkurgan Wetlands (450 km, overnight)

    • Highlights: Muztagh Ata Peak (snowcapped year-round, glaciers, ice towers, alpine lakes), Karakul Lake, Stone City ruins, Panlong Ancient Road.

    • Tashkurgan → Khunjerab Pass → Bandier Blue Lake → return to Kashgar

  • Option 2 (Oct 6–8)

    • Kashgar → Shache → Hotan → Minfeng (800 km)

    • Minfeng → Taklamakan Desert Hwy → Tarim Poplar Forest Park → Luntai County

    • Luntai → Bosten Lake → Lop Nor Yardang Grand Canyon → Luobu Village → Korla (400 km, overnight)

  • Option 3 (Oct 6–8)

    • Kashgar (seasonal figs/peaches) → Aral City

    • Aral → Tazhong Town → Tarim Poplar Forest → Luntai (apricots) (650 km, overnight)

    • Luntai → Lop Nor Yardang → Bosten Lake → Korla (500 km, overnight)


Continuing Itinerary

  • Day 15 (Oct 9): Korla → Turpan → Shanshan (500 km, overnight)

  • Day 16 (Oct 10): Shanshan → Guazhou (700 km, overnight; Xuanzang Pilgrimage Museum)

  • Day 17 (Oct 11): Guazhou → “Son of the Earth” Sculpture → Mogao Caves → Crescent Lake → Yumen Pass → Dunhuang (350 km)

  • Day 18 (Oct 12): Dunhuang → Heidushan → West/East Taijinar Lakes → overnight nearby

  • Day 19 (Oct 13): Qarhan Salt Lake → U-shaped Highway → Dachaidan Emerald Lake → Delingha

  • Day 20 (Oct 14): Delingha → Qinghai Lake → Xining (550 km, overnight)

  • Day 21 (Oct 15): Xining → Lanzhou (230 km, overnight)

  • Day 22 (Oct 16): Lanzhou → Wave Valley → Jingbian (630 km, overnight)

  • Day 23 (Oct 17): Jingbian → Beijing (900 km)


Notes

  1. AA expenses start being calculated from Urumqi.

  2. Expenses include lodging, food, fruits, fuel, tolls, vehicle maintenance.

  3. Major attractions: Great Pirate Scenic Area, Flaming Mountain, Karez Wells, Grape Valley, Anjihai Grand Canyon, Sailimu Lake, Guozigou Bridge, Bayinbuluke Grassland, Dalongchi Lakes, Tianshan Canyon, Duku Hwy, Taklamakan Desert Hwy, Flaming Spring, Wensu Canyon, Kashgar Old City, Kongur Peak, White Sand Lake, Karakul Lake, Bandier Blue Lake, Mugezhi Volcano (Devil’s Eye), Stone City, Golden Grassland, Khunjerab, Muztagh Ata, Panlong Ancient Road, Tarim Poplar Forest, Luobu Village, Bosten Lake, Lop Nor, Mogao Caves, Crescent Lake, Qarhan Salt Lake, Dachaidan Lakes, Qinghai Lake, Wave Valley.

  4. Foods: pepper chicken, big-plate chicken, hand-grab lamb, Nang-baked meats, pilaf, sheep’s head, meat naan, seasonal fruits (e.g., Lao Han melon unique to Xinjiang, Aksu apples and cherries).

  5. Specialties: “three kings” of dried fruit (Ruoqiang grey dates, Aksu thin-shelled almonds, Hotan figs), Hotan jujubes, raisins, prunes (buy at Hongshan Dry Fruit Market or Hualing Market).

  6. Drinks: Tianrun milk beer, V18 almond milk, Kvass, Paisili, Shenne carrot juice, fresh pomegranate juice, Salangduoha (yogurt shaved ice), Hans Cabin beer, Amina blackcurrant juice.

  7. This is a geology + food journey.

  8. Border permits required for: Altay, Tacheng, Aksu, Kizilsu Kyrgyz Autonomous Prefecture, Bortala Mongol Autonomous Prefecture, Kashgar, Ili, Kazakh Autonomous Prefecture, Muge Township, Xiji Stone Tablet (Wuqia County), etc.

大美新疆美食之旅 (9/20-10/15)

路书by小洪
9/13/2025

第1天: 9/20、北京--巴彦淖尔   950公里  12小时 (宿)  
第2天: 9/21、巴彦淖尔--额济纳旗叶子酒店 700公里 (宿)
第3天: 9/22、额济纳旗--哈密市  700公里 (宿)
第4天: 9/23、哈密市—大海盗景区-库木塔格沙漠--火焰山--吐峪沟麻扎村
--葡萄沟--吐鲁番  (宿)550公里 (沙漠、维吾尔族村落、火焰山,葡萄沟,)大海盗景区门票:45元/人 100元/车  
景点:看壮观,奇特的雅丹地貌。沙漠。
麻扎村是维吾尔族最古老的村落,在火焰山的峡谷之间。
第5天:9/24、吐鲁番--坎儿井博物馆--达坂城--热气泉(选择项 --乌鲁木齐(宝丰楼战友之家) 300公里(宿)
新疆吐鲁番地区的坎儿井与万里长城、京杭大运河并称为中国古代三大工程。吐鲁番的坎儿井总数达1100多条,全长约5000公里。
 
第1天:9/25-26 乌鲁木齐--办理边防证--自治区博物馆--和田二街(吃饭,手抓饭,大盘鸡,薄皮包子)--领馆巷(奶皮子冰淇淋)--国际大巴扎--新疆民街(拍照)--金泉商场(看看纪念品)--回战友之家  买东西去红山干果市场或者华凌干果区

第3天: 9/27、乌鲁木齐--硫磺沟热气泉--百里丹霞--康家石门子岩画 --鹿角湾-- 安集海大峡谷--独山子 400公里(宿)走S101国防公路.
百里丹霞位于新疆昌吉回族自治州南部山区,沿S101省道分布,形成于7000万年前的喜马拉雅造山运动。该景区以典型的侏罗纪丹霞地貌为核心特征,红色陡峭山峰与五彩山脊绵延百里.
安集海大峡谷当地人称为红山大峡谷,属于天山北坡安集海河流域的冲积扇,与新疆其他地方的峡谷不同,这里更确切的说是地裂奇观。在数十公里的冲积平原上,巴音沟附近的这块土地。被天山雪水生生撕裂,白垩纪及第三纪、第四纪的湖相及陆相,沉积地貌被暴露在外,这个发源于天山的河流,用漫长的时间在大地上切出一道美丽的疤痕。红山、带崖、清风、绿岛、碧水,在这条绵延30公里的峡谷里相映成趣. 独库公路“零”公里处  

第4天: 9/28  独山子(独库公路起点)--赛里木湖东门--北门--点将台--南门出--果子沟观景台--霍尔果斯口岸(宿)--霍城县   500公里(宿)  (赛里木湖东门进,逆时针经过月亮湾,松树头{观赏日出},点将台和天鹅乐水区等景点到南门出(看天气),不要走隧道,见路口往右拐过伊犁第一景果子沟的门楼,到观景台)

第5天:9/29、霍尔果斯口岸的新国门--唐布拉画廊--乔尔玛烈士陵园--巴音布鲁克镇550公里(宿)根据天气决定巴音布鲁克景区

第6:30、八音布鲁克--大龙池--天山神秘大峡谷--烈焰泉(水火交融)--库车市(看丝路龟qiu兹表演)  350公里  (宿)(独库公路终点)
天山神秘大峡谷:谷侧奇峰嶙峋,争相崛起;峰峦叠嶂,劈地摩天,崖奇石峭,磅礴神奇;神洞秘窟,各蕴其意。令人称奇的是,距谷口1400米深处,高约35米的崖壁上,有一始建于盛唐时期,壁画丹青的千佛洞遗址,就文字记载和绘画艺术而言,在古西域地区至今已发现的300多座佛教石窟中绝无仅有,实属罕见。无山不成谷,峰奇谷更幽。尤以谷口处的三座山体(乃头山、丽人山、佛面山)最为壮观。特别在夕阳斜射,朝霞映山,极目远眺,色艳红天。大有不是火焰山,胜似火焰山之奇感。 烈焰泉观看水火相容的景观

第7天:10/1、库车--温宿大峡谷--阿合奇县 500公里 (宿)

第8天:10/2、阿合奇县--喀什老城 350公里 (宿)喀什古城景点:彩红巷,布袋巷,百年老茶馆,清真寺

第6天:10/3、喀什--阿图什天门--高原胡杨景区--西极石碑--喀什(宿)

第7天:10/4、喀什--奥依塔克红山--白沙湖北岸--木吉火山口(恶魔之眼)--白沙湖南岸--喀拉库勒湖--慕士塔格冰川公园--雪柳树洞公路--托克伦夏村--塔县 500公里(宿)
看中国唯一的白种人塔吉克族, 去木吉火山口路过白沙湖北岸,可以欣赏白沙湖。去木吉火山口要在边防证上特别标注木吉乡
慕士塔格  慕士塔格峰帛峰击云,傲视苍穹,山顶积雪终年不化。以其高大、伟岸、挺拔的身躯屹立在帕米尔高原,这里有冰山、冰洞、冰川、冰塔、冰湖、奇山怪石、奇花异草和珍贵野生动物,令人神往和珍贵野生动物,令人神往

第8天:10/5、塔县--石头城--金草滩--塔合曼湿地--瓦罕走廊--红其拉甫口岸国门--盘龙古道--班迪尔蓝湖--帕米尔之眼--塔县 400公里 
备选方案:10/1、塔县--塔莎古道--和田--民丰 (宿)
        10/2、塔县--慕士塔格冰川公园--喀什古城 300公里
方案一:
第12天:10/6、喀什市--莎车市--和田市(夜市)--民丰县800公里
    莎车简介:3000年的历史,了解十二木卡姆乐章(非遗)  
第13天: 10/7、民丰县--塔克拉玛干沙漠公路--塔里木胡杨林公园--        轮台县 600公里 (宿)
第14天:10/8、轮台县--罗布泊雅丹地下大峡谷--罗布人村寨(沙漠中靠打渔为生的民族)--库尔勒市 400公里 (宿)
方案二:
第12天:10/4、喀什市(蟠桃,阿图什的无花果)--阿拉尔市
第13天:10/5、阿拉尔市--塔中镇--塔里木胡杨林--轮台县(小白杏)     650公里 (宿)
第14天:10/6、轮台县--罗布人村寨--罗布泊雅丹地下大峡谷--博斯腾湖--库尔勒  500公里
 
第15天: 10/7、库尔勒市----博斯腾湖(最大淡水湖)--吐鲁番--鄯善县 500公里 (宿)
第16天:10/8、鄯善县--瓜州市 700公里 (宿)可参观玄奘取经博物馆
第17天:10/9、瓜州市--雕塑大地之子--莫高窟--月牙泉--玉门关--敦煌市 350公里
第18天:10/10、敦煌市--黑独山--西台吉乃尔湖--东台吉乃尔湖--找住
第19天:10/11、察尔汗盐湖--U型公路--大柴旦翡翠湖--德令哈
第20天:10/12、德令哈--青海湖--西宁市 550公里 (宿)
第21天:10/13、西宁--兰州  230公里 (宿)

第9天:10/14、兰州--波浪谷--靖边县 630公里 (宿)
第10天:10/15、靖边--北京  900公里 

注: 1、从乌鲁木齐市开始计算AA费用:
2、费用包括:住宿、吃饭、水果、加油、过路费、车辆养护
景点:大海盗无人区,火焰山、坎儿井、葡萄沟、安集海大峡谷、赛里木湖、果子沟大桥、巴音布鲁克草原、大小龙池、天山大峡谷、独库公路、塔克拉玛干沙漠公路、烈焰泉、温宿托木尔大峡谷、喀什古城、公格尔峰、白沙湖、喀拉库勒湖、班迪尔蓝湖、木吉火山口、恶魔之眼、石头城,金草滩、红其拉甫兵站、慕士塔格峰、盘龙古道、塔里木胡杨林景区、罗布人村寨、博斯腾湖、
美食:椒麻鸡、大盘鸡、手把肉、缸子肉、馕坑肉、手抓饭、
羊头、肉囊、各种应季水果(老汉瓜只有新疆有,阿克苏的苹果和樱桃)等。
3、新疆特产:干果三巨头(若羌灰枣,阿克苏纸皮核头,和田无  花果干)和田大枣,葡萄干,西梅干,(在红山干果批发市场,华凌市场
4、特色饮料、天润奶啤,V18巴旦木奶,卡瓦斯,派斯力,神内胡萝卜汁,鲜榨石榴汁,撒浪多哈(酸奶刨冰),汉斯小木屋,阿米娜黑加仑。
全程地质+美食游。
注:办理边防证的地区:阿勒泰、塔城地区、阿克苏地区、克孜勒、苏柯尔克孜自治州、博尔塔拉蒙古自治州、喀什地区、伊犁地区、哈萨克自治州、木吉乡、西极石碑(乌恰县)等

A Fine Ticket, a Dehumanizing Judge and a Heartless System

Yesterday I received an email from the NYC Department of Finance regarding the ticket I got for failing to display a current registration sticker on my car window.

Violation Decisions: Even True NOMIT/NON-CODE GUILTY.  The charge: violating Traffic Rule 4-08(j)(3) by standing or parking a vehicle with New York plates that did not display a current registration sticker.

The verdict: GUILTY.  The fine: $65.
I paid it grudgingly yesterday. The verdict was undersigned by Administrative Law Judge (ALJ) John Petrak, dated 9/3/2025.

I had received the ticket on 8/25 and believed I had a legitimate excuse, so I appealed on 8/27.

In my appeal, I explained that I had renewed my registration online back on July 3rd. But because I had moved and wasn't able to  update my address online, I never received the paper registration card. I carried only the temporary certificate of registration on my phone. I even tried to change my address online, which I recorded here.

After changing my address online, on 8/19, I went to the DMV to request a replacement card. I didn’t immediately place the sticker on my car because—coming from Kansas, where the expiration date shows only the month and year—I thought I had until the end of August to display it. I overlooked the small but crucial detail: the card listed the expiration date as 8/11/2025.

When I appealed, I thought of Judge Frank Caprio, who had just passed away on 8/20. Remembering his fairness and compassion, I hoped for a kindred spirit on the other side of my case—someone who might recognize that my error was not malicious, that I had renewed the registration, and that this was my first slip. Perhaps even someone who would consider how inflation and the rising cost of living weigh heavily on seniors like me.

But sadly Judge Caprio is gone, and no such spirit rose in his place. The decision was cold and swift. Guilty. Pay $65. Case closed.

This is where the contrast between law and justice becomes clear. The law has no sympathy for circumstance, no ear for reason. It is blind not only in principle, but often in practice. Judge Caprio’s court was different: he saw the person before the case, the story behind the slip. His compassion reminded us that the law should serve humanity, not the other way around.

Now, with the passing of Judge Caprio, one wonders if the machinery of rules will ever again pause long enough to ask not just what happened, but why. As with my case, the system risks losing the one thing that makes justice worth believing in—its human heart.

It’s not far from the truth to say the system is heartless at its core—less a guardian of fairness than a machine of control, one that punishes most those who can least afford to resist.

True Story: five-star hotels have started setting up street food stalls

This summer, it seems more and more five-star hotels have started setting up street stalls.

For example, the Jinling Zijing Mountain Hotel in Shanghai is selling Jinling pork buns for 5 RMB each and braised lion’s head meatballs for 10 RMB apiece. The Xiaoxiang Huatian Hotel in Changsha is offering duck feet for 6 RMB each and cold noodles for 8 RMB a serving. Yonghe Bojue International Hotel in Zhengzhou is selling crayfish, and so on.

On Douyin (China’s TikTok), videos about hotels setting up stalls have already surpassed 120 million views. On Xiaohongshu (Little Red Book), there are even bloggers reviewing these “hotel street stalls.”

Why are five-star hotels turning to street vending? One of the most direct reasons is business pressure. In 2024, the average revenue per available room in the hotel industry fell by 9.7% year-on-year, and even top players like Huazhu Group saw their net profit drop by 25.4%. From 2019 to 2024, the number of five-star hotels decreased from 845 to 736, a loss of 109 hotels.

So now we’re seeing all kinds of “self-rescue” attempts by five-star hotels. Besides street vending, there are many other approaches:

  • Bringing star chefs to your home: Some hotels now offer “five-star chefs cooking at home” services. For 2,000–3,000 RMB, a chef will come to your house and prepare a full-course meal with more than ten dishes.

  • Targeting seniors: Some hotels have launched afternoon teas tailored for older guests, or even long-stay packages for retirees.

  • Cultural products: Many hotels have developed their own cultural IPs or collaborated with others. For instance, the Waldorf Astoria in Chengdu teamed up with the Chengdu Museum to launch a line based on the “Oriental Myths” IP.

  • Merchandising amenities: Some hotels turn guestroom items into retail products. For example, the toiletry kits at All Seasons Hotels were so popular with guests that they started mass-producing them as hotel merchandise.

  • “Check-out gifts”: It’s become trendy to give guests small gifts when they check out—local snacks, toiletry kits, luggage tags, etc. Think Yunnan’s mushroom buns or floral pastries, or Jingdezhen’s ceramic bracelets.

  • Splitting up services: Some hotels rent out public spaces for meetings or small parties, even to non-guests. Others sell gym memberships because people find hotel gyms more cost-effective than professional fitness centers.

Of course, how profitable these efforts will be remains to be seen. But what I want to highlight isn’t the methods themselves—it’s the mindset behind them:

They are rewriting their own instruction manual.

Think about it: if you run a business and see fewer and fewer customers, what do you usually do? Traditionally, you either lower prices to attract more customers or innovate with something completely new. But innovation is hard, and lowering prices often leads to a race to the bottom, with shrinking profits for everyone.

But maybe there’s another path: rewrite your instruction manual like these hotels. A hotel used to mean just accommodation. Now, it means street food, check-out gifts, afternoon teas for seniors, and more. They’re still using the same assets—the same kitchens, the same chefs, the same suppliers—just aiming them at new targets.

The long-term results are uncertain, but the possibilities revealed by these experiments are worth paying attention to.

Sure! Here’s a natural English translation of the whole passage:

First of all, the most direct effect is that it might attract more people.

Marketing expert Mr. Song Xiaoma once made an observation: the primary task of offline stores is to make passersby slow down. For many offline businesses today, the biggest challenge isn’t how to make money—it’s how to get people to stop and take a look.

In the past, vendors used to shout, “Don’t miss it as you pass by!” But before you can avoid missing it, you first have to pass by. Now, that whole “pass by” scenario is disappearing.

Just look at the streets today. What are people doing? Staring down at their phones. And even when they look up, they’re rushing by. So the first problem offline stores need to solve isn’t “how to sell,” but “how to be seen.” Just as online products focus on click-through rates, offline stores need to focus on stop-and-look rates.

From this perspective, five-star hotels setting up stalls might be solving exactly this problem. Normally, if you walk past a five-star hotel, would you stop? No.

But if there’s a little food stall outside, it’s a different story. A 5 RMB bun, an 8 RMB bowl of cold noodles—these low-cost, high-frequency items make people feel, “Hey, this place has something to do with me.” Buy takeout today, come in for a real meal tomorrow—that possibility increases.

This process is like building a real-life version of a sales funnel.

For example, here’s a personal observation: there’s a street in Beijing called Niujie that has suddenly become an internet-famous food street in recent years. Almost every restaurant there has opened a separate takeout counter: full meals for dine-in customers, snacks for takeout.

If you drive past Niujie, you’ll notice a stark contrast: outside the street, everything looks normal, just an ordinary road. But the moment you enter Niujie, it’s packed with people. Almost every takeout stand has a long line. It’s like scrolling through short videos—one catches your attention, and suddenly you stop. Tourists hop out of their cars to take a look. That’s like clicking on a product link in a video. As they wander around, some end up buying snacks or sitting down for a meal. That’s like actually placing an order online.

See? It’s a real-life traffic funnel. Coming back to the five-star hotels, these street stalls and other experiments are trying to build their own funnel: turning attention into transactions, using small, casual interactions to build stronger connections.

And beyond meeting existing needs, these experiments might even uncover new customer demands.

For instance, many hotels now offer “hourly stays”—splitting a full day into several blocks for rest, with aromatherapy and zero-gravity beds included. Some people might ask, “Do you really need all that just for a few hours?” Surprisingly, yes.

Because nowadays, many hotel guests aren’t travelers—they’re locals. They don’t come to sleep; they come for solitude. According to Trip.com, in 2023, spending on non-lodging hotel services at Atour Hotels increased by 230%, and 67% came from middle-aged women aged 35–50. Their main goal? Peace and quiet for a few hours.

A recent survey by NetEase Data found that for middle-aged women, the top stress-relief method was staying in a hotel, followed by traveling and shopping. They don’t do much there—maybe order takeout, watch a show, or simply rest.

As Sanlian Life Lab put it, “Hotels have become the Disneyland for middle-aged women.” They look for a nearby hotel with good service and ambiance, book a few hours, and enjoy uninterrupted time just for themselves.

For many of them, daily life means juggling work and family. Even on holidays, they’re busy with kids or housework. At home, family members might call on them anytime; at the office, colleagues might interrupt anytime; cafés are too noisy, full of strangers coming and going.

Looking around, one of the best places for true solitude might just be a hotel. Close the door, shut off your phone, draw the curtains, order your favorite food, and for once, the time and space are entirely yours.

And although we used women as examples, the same logic might apply to men too. For hotels, this adds a new line to their “instruction manual”: not just a temporary lodging space, but also a private, interruption-free retreat.

In other words, the assets remain the same—but a new way of using them can create new value.

This logic may apply in other industries too. Take law, for example: at its core, legal training builds the ability to quickly interpret rules and act accordingly. That skill isn’t just for lawsuits; it has many applications. Or archaeology: people think it’s niche, but its skills—research and deduction—are valuable in many fields.

There’s a story about a teacher who gave students barometers and asked them to measure a building’s height. The scientific way was to measure air pressure at the ground and the top, then calculate the height. But there’d be slight errors. Some students tried rulers or other tools to fix the problem.

One student did something different: he gave the barometer to the building’s janitor and asked for the exact height directly—in effect, using the barometer as currency to buy the answer.

It’s like the saying: “When all you have is a hammer, everything looks like a nail.” The problem isn’t the tool itself, but how we think about it. If you hit a bottleneck, instead of only seeking external help, maybe you can rewrite the “instruction manual” for your own skills. That might open up unexpected new paths.

Links: 

"Chengdu's first Hilton hotel sold for USD 69 million," 2/24/2025 https://www.chinatravelnews.com/article/186030

"Why China's high-end hotels are setting up food stalls outside their doors" https://www.straitstimes.com/asia/east-asia/why-chinas-high-end-hotels-are-setting-up-food-stalls-outside-their-doors




A New School Year and A New Chapter at Thirty

Yesterday, we helped my daughter move her things from her art studio to the one provided by her school, as she prepares to return for graduate studies.

As I watched her move, my mind was full of words I wanted to say. Briefly, this is what I wish to say:

First, I am so proud of you for having the courage to go back to school at thirty. You’re not late at all—you’re bringing with you ten extra years of life experience, maturity, and clarity about what you want. That will make your time there far richer than if you had rushed into it right after college.

Second, after spending your twenties exploring, learning, and growing, returning to school will open a whole new chapter in your life. It’s never just about earning a degree. Immersing yourself in new ideas, challenges, and people who inspire and encourage you will bring opportunities and promises you may not even see yet. That’s powerful.

May these two years of graduate school witness you advancing and transforming in ways that go far beyond your dreams.

And as you walk this path, know that I’m always here, cheering for you, proud of you for your courage to take first step in this adventure.